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RJD Creative was approached by Liberty West Painting — a residential and commercial painting company with offices in Phoenix, Tucson and Las Vegas — to elevate their existing brand identity to a higher level. Liberty West wanted its new brand identity to communicate the feeling of a larger company, to allow them to compete with bigger players in the commercial painting market.
RJD Creative designed a new logo mark that is abstract in nature, but is reminiscent of both paint spray and a commercial building, and is dynamic in its diamond shape orientation. The type treatment speaks in an established, corporate tone that is both timeless and up-to-date. After the logo mark was created, RJD Creative created a brand identity system that included corporate stationery, trade show booth backdrop and rack cards, business directory ad and web site interface.